A semi-regularly updated blog by CWC founder Dave Clark on topics of interest to webinar producers, managers, and presenters.
Dave Clark | Aug 9, 2023
Back in 2020, I posted an article that featured a collection of ten webinar behaviors that, as a veteran webinar producer, really get under my skin. It was meant to be both a lighthearted venting for myself as well as an... Read more
Dave Clark | Aug 18, 2022
As Ben Franklin wisely said, failing to prepare is preparing to fail. But for as long as I've been managing and hosting webinars, including almost a decade as an independent webinar producer, I've heard the same words of... Read more
Dave Clark | Mar 30, 2022
I fear I've been focusing this blog too much on Zoom lately. That's really not my intention, despite the fact that this is my fourth consecutive post explicitly about Zoom, either praising them or panning them. It's just that... Read more
Dave Clark | Dec 22, 2021
I've been a critic of Zoom in the past for some of their narrow-minded software development decisions. As with most online conferencing platforms that market their software mainly to people looking for an informal... Read more
Dave Clark | Jun 24, 2021
Nope. It's not what you're thinking. My headline doesn't refer to attendees who connect a few minutes late and miss the beginning of a webinar. True, some webinar organizers obsess over this. Their solution is to delay the... Read more
Dave Clark | Jan 13, 2021
I don't usually call out webinar platform vendors by name. But I'm making an exception this time for two reasons. First, because a recent screen layout redesign implemented by Zoom makes the webinar attendee experience... Read more
Dave Clark | Sep 9, 2020
If you were to produce, host, and moderate as many webinars as I do, you would begin to see and hear some of the same things over and over again, year after year. As you can imagine, this can grate on ones nerves after a... Read more
Dave Clark | Jul 31, 2020
The "Zoom video grid" is now forever etched on our collective consciousness. After constantly appearing over the last few months on countless TV commercials and news shows, that multi-camera screen view is as much a symbol of... Read more
Dave Clark | May 13, 2020
Technology is supposed to improve over time. It's supposed to get faster, easier, smaller, cheaper, better. We've all heard of "Moore's law," the observation that computing power doubles every two years, while cost is cut in... Read more
Dave Clark | Feb 11, 2020
On average, only about three to five percent of people invited to a free webinar register to attend. What's more, only about 50 percent of people who register for a webinar actually attend the live event. This isn't as... Read more
Dave Clark | Oct 16, 2019
People don't really like to be talked at. Yet this is the approach taken by most webinars. A single presenter proceeds through a pre-planned script or outline from beginning to end. Not that there's anything inherently wrong... Read more
Dave Clark | Apr 18, 2019
Webinars have always been used to help companies market and sell products and services, either directly through sales presentations or more subtly through educational content or thought leadership. Even webinars organized by... Read more
Dave Clark | Jan 11, 2019
Everyone wants to schedule their webinars on Tuesdays, Wednesdays, and Thursdays at 2pm ET. The reasoning behind this preference is sound. Almost every webinar benchmarking survey that's been conducted tells us that business... Read more
Dave Clark | Oct 31, 2018
In the early days of webinars, hosts and presenters routinely stumbled through their events, fumbling with the technology, making technical errors, and blundering through their presentations. With no template or guidebook on... Read more
Dave Clark | Jul 18, 2018
Webinars are one of the most engaging ways to communicate with people online. No other type of digital marketing or communication is more interactive and engaging than a webinar. This is due in large part to the fact that... Read more
Dave Clark | Feb 27, 2018
A few days ago, I provided a training to the staff of a new client on how to be an effective and successful webinar presenter. My standard presentation for this type of training is jam-packed with all sorts of tips and tricks... Read more
Dave Clark | Sep 15, 2017
First things first. In the title of this blog post, I'm using the term "webcast" to mean a live, in-person event that is streamed online, not a traditional "webinar" where the entire audience is virtual. Some people use the... Read more
Dave Clark | Feb 16, 2017
I like to think that, over the course of about ten years of producing, managing, and conducting webinars for myself and others, I've made or at least observed most of the common webinar mistakes. Some mistakes are relatively... Read more
Dave Clark | Oct 11, 2016
When most people talk about webinars, it's usually in the context of the for-profit world. They talk about using webinars for brand awareness, lead generation, and bottom-of-the-funnel sales conversion. But many nonprofits... Read more
Dave Clark | Jul 13, 2016
Recently, several of my clients have been using or thinking about using video during their webinars. This wasn't something that I suggested; they came to me with the idea, which tells me that video is becoming a more accepted... Read more
Dave Clark | Apr 12, 2016
If your company or organization offers webinars as part of its outreach strategy, you already know that a great deal of effort is required to produce these sessions. Whatever your goal—brand awareness, education, lead... Read more
To learn more about how Clark Webinar Consulting can help your business, nonprofit, or organization, please call
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